{"id":11030,"date":"2024-08-06T18:31:09","date_gmt":"2024-08-06T16:31:09","guid":{"rendered":"https:\/\/www.graaaf.com\/projects\/marketing-en-ligne-pour-les-cours-dhorlogerie\/"},"modified":"2025-02-28T16:54:04","modified_gmt":"2025-02-28T15:54:04","slug":"marketing-en-ligne-pour-les-cours-dhorlogerie","status":"publish","type":"portfolio","link":"https:\/\/www.graaaf.com\/fr\/projects\/marketing-en-ligne-pour-les-cours-dhorlogerie\/","title":{"rendered":"Marketing en ligne pour les cours d&#8217;horlogerie"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; el_class=&#8221;portfolio-heading&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]\n<h1>Marketing en ligne pour les cours d&#8217;horlogerie<\/h1>\n<h2>Depuis sa cr\u00e9ation, nous avons aid\u00e9 Initium \u00e0 atteindre son public par le biais de campagnes Adwords et de r\u00e9f\u00e9rencement.<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221;][vc_column][vc_single_image image=&#8221;6136&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Initium est une startup suisse qui propose des cours d&#8217;horlogerie dans le Jura (Suisse). Ils avaient besoin d&#8217;une plus grande visibilit\u00e9 pour leur marque. Apr\u00e8s avoir analys\u00e9 leurs besoins, nous avons dress\u00e9 une liste d&#8217;actions pour am\u00e9liorer leur marketing en ligne.[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;portfolio-meta-infos&#8221;]<strong>Client: <\/strong><a href=\"https:\/\/www.initium.ch\/\">Initium<\/a><br \/>\n<strong>Industrie: <\/strong>Horlogerie[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221;]\n<h3>Notre r\u00f4le<\/h3>\n<ul>\n<li>Agir en tant que gestionnaire de la communication num\u00e9rique et du trafic<\/li>\n<li>Am\u00e9liorer le classement sur des mots-cl\u00e9s sp\u00e9cifiques<\/li>\n<li>Conseiller et mettre en \u0153uvre des am\u00e9liorations de la convivialit\u00e9 du site web.<\/li>\n<li>Mise en place d&#8217;un outil de newsletter<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>Les r\u00e9sultats<\/h3>\n<h4>Premi\u00e8re place sur Google<\/h4>\n<p>Gr\u00e2ce aux am\u00e9liorations apport\u00e9es au site web (tant sur le plan technique que sur celui du contenu), nous avons atteint la premi\u00e8re place pour les mots-cl\u00e9s les plus pertinents de l&#8217;entreprise. Nous avons \u00e9galement pu am\u00e9liorer le classement de l&#8217;entreprise sur un certain nombre d&#8217;autres mots-cl\u00e9s tr\u00e8s concurrentiels, et nous travaillons en permanence \u00e0 d&#8217;autres am\u00e9liorations.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6149\" src=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/09\/initium-first-place.jpg\" alt=\"\" width=\"750\" height=\"545\" srcset=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/09\/initium-first-place.jpg 750w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/09\/initium-first-place-300x218.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>Campagnes de Search Marketing<\/h4>\n<p>Nous avons \u00e9galement cr\u00e9\u00e9 des campagnes de Search Marketing. En suivant chaque action menant \u00e0 une conversion (soumission de formulaire, clics sur l&#8217;adresse \u00e9lectronique ou le num\u00e9ro de t\u00e9l\u00e9phone), nous avons mesur\u00e9 l&#8217;efficacit\u00e9 de chaque source de trafic.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6139\" src=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/09\/adwords-initium.jpg\" alt=\"\" width=\"1051\" height=\"195\" srcset=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/09\/adwords-initium.jpg 1051w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/09\/adwords-initium-300x56.jpg 300w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/09\/adwords-initium-768x142.jpg 768w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/09\/adwords-initium-1024x190.jpg 1024w\" sizes=\"auto, (max-width: 1051px) 100vw, 1051px\" \/><\/p>\n<p>En outre, en examinant continuellement les annonces de nos clients et en am\u00e9liorant la qualit\u00e9 du trafic vers leur site (co\u00fbt par clic plus faible, taux de rebond plus bas), nous pouvons nous assurer que le budget m\u00e9dia de l&#8217;entreprise est d\u00e9pens\u00e9 \u00e0 bon escient.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7876\" src=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/adwords-initium-750-bounce.jpg\" alt=\"\" width=\"750\" height=\"147\" srcset=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/adwords-initium-750-bounce.jpg 750w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/adwords-initium-750-bounce-300x59.jpg 300w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/adwords-initium-750-bounce-380x74.jpg 380w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/adwords-initium-750-bounce-190x37.jpg 190w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/adwords-initium-750-bounce-20x4.jpg 20w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4>Publicit\u00e9 sur Facebook<\/h4>\n<p>Nous avons exploit\u00e9 les capacit\u00e9s publicitaires de Facebook pour g\u00e9n\u00e9rer un trafic pertinent vers l<a href=\"https:\/\/www.initium.swiss\/\">e site web d&#8217;Initium<\/a>. Gr\u00e2ce \u00e0 des tests A\/B continus sur des variantes de leurs publicit\u00e9s, nous avons am\u00e9lior\u00e9 le taux de clics.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6147\" src=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/09\/initium-fb-ab-testing.jpg\" alt=\"\" width=\"750\" height=\"334\" srcset=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/09\/initium-fb-ab-testing.jpg 750w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/09\/initium-fb-ab-testing-300x134.jpg 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_full_width=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; el_class=&#8221;portfolio-heading&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text] Marketing en ligne pour les cours d&#8217;horlogerie Depuis sa cr\u00e9ation, nous avons aid\u00e9 Initium \u00e0 atteindre son public par le biais de campagnes Adwords et de r\u00e9f\u00e9rencement. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221;][vc_column][vc_single_image image=&#8221;6136&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]Initium est une startup suisse qui propose des cours d&#8217;horlogerie dans le Jura&hellip;<\/p>\n","protected":false},"featured_media":11034,"comment_status":"closed","ping_status":"closed","template":"","tags":[134,136,135],"class_list":["post-11030","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-cat-facebook-publicite","tag-cat-google-adwords-fr","tag-cat-seo-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing en ligne pour les cours d&#039;horlogerie - 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