{"id":11045,"date":"2024-08-06T18:37:59","date_gmt":"2024-08-06T16:37:59","guid":{"rendered":"https:\/\/www.graaaf.com\/projects\/un-hotel-avec-une-presence-numerique-performante\/"},"modified":"2026-03-16T16:29:45","modified_gmt":"2026-03-16T15:29:45","slug":"unified-performing-online-presence","status":"publish","type":"portfolio","link":"https:\/\/www.graaaf.com\/fr\/projects\/unified-performing-online-presence\/","title":{"rendered":"Un h\u00f4tel avec une pr\u00e9sence num\u00e9rique performante"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row thb_full_width=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; el_class=&#8221;portfolio-heading&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]\n<h1>Un h\u00f4tel avec une pr\u00e9sence num\u00e9rique performante<\/h1>\n<h2>Nous avons aid\u00e9 cet h\u00f4tel-restaurant \u00e0 devenir plus visible en ligne &#8211; m\u00eame apr\u00e8s un changement de nom et un rebranding complet.<\/h2>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221;][vc_column][vc_single_image image=&#8221;12490&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;portfolio-meta-infos&#8221;]Client : Au Fil de l&#8217;EauIndustrie : TourismeCollaborationD\u00e9veloppement web : <a href=\"https:\/\/www.studio-ginkgo.ch\/\">Studio Ginkgo<\/a>Conception graphique : Studio 1830[\/vc_column_text][vc_column_text]\n<h3>Notre r\u00f4le<\/h3>\n<ul>\n<li>Renforcer leur r\u00e9putation en ligne et am\u00e9liorer l&#8217;<a href=\"https:\/\/www.graaaf.com\/fr\/services\/optimisation-des-moteurs-de-recherche-seo\/\">optimisation pour les moteurs de recherche<\/a><\/li>\n<li>Optimiser les canaux num\u00e9riques existants (m\u00e9dias sociaux et plateformes de r\u00e9servation)<\/li>\n<li>Unifier leur pr\u00e9sence : identit\u00e9 visuelle et contenu<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]\n<h3><\/h3>\n<h3>Les r\u00e9sultats<\/h3>\n<h4>Am\u00e9lioration de la visibilit\u00e9<\/h4>\n<p>Une partie importante du travail consistait \u00e0 am\u00e9liorer le classement du site sur Google. Afin de s&#8217;assurer que les clients trouvent le restaurant lorsqu&#8217;ils en ont besoin.<\/p>\n<p>Nous avons r\u00e9ussi \u00e0 plus que doubler la visibilit\u00e9 de la fiche Google Place de la marque et \u00e0 augmenter fortement le taux de clics vers le site web.<\/p>\n<figure id=\"attachment_7836\" aria-describedby=\"caption-attachment-7836\" style=\"width: 825px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7836 size-full\" src=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/trafic-on-google-page-listing-short.jpg\" alt=\"Trafic sur la fiche Google My business de Au Fil de l'eau\" width=\"825\" height=\"271\" srcset=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/trafic-on-google-page-listing-short.jpg 825w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/trafic-on-google-page-listing-short-300x99.jpg 300w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/trafic-on-google-page-listing-short-768x252.jpg 768w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/trafic-on-google-page-listing-short-380x125.jpg 380w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/trafic-on-google-page-listing-short-20x7.jpg 20w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/trafic-on-google-page-listing-short-190x62.jpg 190w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/trafic-on-google-page-listing-short-760x250.jpg 760w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><figcaption id=\"caption-attachment-7836\" class=\"wp-caption-text\">Evolution des vues de l&#8217;h\u00f4tel dans My Google business sur 3 mois.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Bien que nous n&#8217;ayons pas men\u00e9 de v\u00e9ritable campagne de r\u00e9f\u00e9rencement, l&#8217;h\u00f4tel est aujourd&#8217;hui tr\u00e8s bien class\u00e9 pour des requ\u00eates sp\u00e9cifiques bas\u00e9es sur la localisation.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5735\" src=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/03\/ranking-google-first-place-restaurant.jpg\" alt=\"\" width=\"1258\" height=\"753\" srcset=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/03\/ranking-google-first-place-restaurant.jpg 1258w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/03\/ranking-google-first-place-restaurant-300x180.jpg 300w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/03\/ranking-google-first-place-restaurant-768x460.jpg 768w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/03\/ranking-google-first-place-restaurant-1024x613.jpg 1024w\" sizes=\"auto, (max-width: 1258px) 100vw, 1258px\" \/><\/p>\n<h4><\/h4>\n<h4><\/h4>\n<p>&nbsp;<\/p>\n<h4>Une marque unifi\u00e9e<\/h4>\n<p>Nous avons align\u00e9 visuellement tous les canaux num\u00e9riques en veillant \u00e0 ce que les utilisateurs trouvent toujours les m\u00eames images et informations. L&#8217;h\u00f4tel est pr\u00e9sent sur les m\u00e9dias sociaux, mais nous nous sommes surtout concentr\u00e9s sur les canaux importants que sont les agences de voyage en ligne (Booking, Expedia). Lorsque le lieu a chang\u00e9 de nom, nous avons \u00e9galement nettoy\u00e9 l&#8217;ancien contenu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-5752\" src=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/03\/website-extracts-aufil.jpg\" alt=\"\" width=\"2500\" height=\"2119\" srcset=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/03\/website-extracts-aufil.jpg 2500w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/03\/website-extracts-aufil-300x254.jpg 300w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/03\/website-extracts-aufil-768x651.jpg 768w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2016\/03\/website-extracts-aufil-1024x868.jpg 1024w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/p>\n<h4>Des indicateurs exploitables<\/h4>\n<p>En installant Google Analytics via Google Tag Manager sur le site web, nous avons pu suivre les conversions du site. Gr\u00e2ce \u00e0 ces mesures pr\u00e9cieuses, nous pouvons am\u00e9liorer encore davantage chaque canal du site de l&#8217;entreprise.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7859\" src=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/analytics-goal-tracking.jpg\" alt=\"\" width=\"943\" height=\"218\" srcset=\"https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/analytics-goal-tracking.jpg 943w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/analytics-goal-tracking-300x69.jpg 300w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/analytics-goal-tracking-768x178.jpg 768w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/analytics-goal-tracking-380x88.jpg 380w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/analytics-goal-tracking-190x44.jpg 190w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/analytics-goal-tracking-760x176.jpg 760w, https:\/\/www.graaaf.com\/wordpress\/wp-content\/uploads\/2018\/05\/analytics-goal-tracking-20x5.jpg 20w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/p>\n<h3>Conclusion<\/h3>\n<p>Gr\u00e2ce aux am\u00e9liorations que nous avons apport\u00e9es, l&#8217;h\u00f4tel entame sa haute saison avec des attentes tr\u00e8s am\u00e9lior\u00e9es.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row thb_full_width=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221; el_class=&#8221;portfolio-heading&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text] Un h\u00f4tel avec une pr\u00e9sence num\u00e9rique performante Nous avons aid\u00e9 cet h\u00f4tel-restaurant \u00e0 devenir plus visible en ligne &#8211; m\u00eame apr\u00e8s un changement de nom et un rebranding complet. [\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/6&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row thb_full_width=&#8221;true&#8221; thb_row_padding=&#8221;true&#8221; thb_column_padding=&#8221;true&#8221;][vc_column][vc_single_image image=&#8221;12490&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css_animation=&#8221;fadeIn&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;portfolio-meta-infos&#8221;]Client : Au Fil de l&#8217;EauIndustrie : TourismeCollaborationD\u00e9veloppement&hellip;<\/p>\n","protected":false},"featured_media":11048,"comment_status":"closed","ping_status":"closed","template":"","tags":[138,134,135],"class_list":["post-11045","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","tag-cat-digital-analytics-fr","tag-cat-facebook-publicite","tag-cat-seo-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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