{"id":12456,"date":"2026-02-20T12:33:20","date_gmt":"2026-02-20T11:33:20","guid":{"rendered":"https:\/\/www.graaaf.com\/blog\/tripadvisor-avantages-pour-les-entreprises\/"},"modified":"2026-02-20T12:33:20","modified_gmt":"2026-02-20T11:33:20","slug":"tripadvisor-avantages-pour-les-entreprises","status":"publish","type":"post","link":"https:\/\/www.graaaf.com\/fr\/blog\/tripadvisor-avantages-pour-les-entreprises\/","title":{"rendered":"Le (dernier ?) avantage de TripAdvisor pour une entreprise ?"},"content":{"rendered":"

Saviez-vous que TripAdvisor peut encore \u00eatre utile en 2026 ?<\/p>\n

Je pensais que ce service \u00e9tait mort. Une relique des voyages de l’\u00e8re 2000. Qui l’utilise encore, n’est-ce pas ? Personnellement, je ne l’utilise plus depuis longtemps. Mais cela ne veut pas dire qu’il est inutile. <\/p>\n

<\/p>\n

J’ai trouv\u00e9 un use-case o\u00f9 TripAdvisor peut \u00eatre tr\u00e8s utile en 2026 : les \u00e9valuations sur Apple Maps sont parfois tir\u00e9es de TripAdvisor. Ce qui vous aidera \u00e0 avoir un profil solide. Pourquoi cela est-il important ? <\/p>\n

Apple Maps !<\/h2>\n

Google Maps est le leader incontest\u00e9 de l’utilisation des cartes. Et donc la premi\u00e8re cible lorsqu’il s’agit d’am\u00e9liorer votre r\u00e9f\u00e9rencement local<\/a>. L’utilisation d’Apple Maps en Europe semble se situer entre 5 et 15 % de la part de march\u00e9. Il est difficile d’obtenir des donn\u00e9es pr\u00e9cises. <\/p>\n

La part d’Apple Maps est \u00e9galement plus importante aux \u00c9tats-Unis qu’en Europe. Mais c’est l’option par d\u00e9faut sur tous les iPhones. \u00c0 ne pas n\u00e9gliger, \u00e0 mon avis. <\/p>\n

Voici quelques exemples de ce \u00e0 quoi ressemblent les avis de TripAdvisor dans Apple Maps.<\/p>\n

\"Apple<\/p>\n

 <\/p>\n

Int\u00e9gration de l’IA et de la technologie native<\/h3>\n

Apple Maps est int\u00e9gr\u00e9 de mani\u00e8re native \u00e0 tous les Mac et iPhones. Mais surtout, dans Siri\/Apple Intelligence. <\/p>\n

L’utilisation d’Apple Intelligence et des recommandations d’Apple Maps est probablement limit\u00e9e pour l’instant. Mais pour moi, la tendance est claire. Pour le GEO(Generative Search Engine Optimization<\/a>), les citations et les critiques sont tr\u00e8s importantes. Ils sont explor\u00e9s et utilis\u00e9s par les moteurs de recherche g\u00e9n\u00e9ratifs. Il est essentiel de faire savoir \u00e0 Apple ce que vos clients pensent de votre entreprise. <\/p>\n

Voici des exemples de r\u00e9sultats obtenus par Apple Maps dans Siri (sur un MacBook).<\/p>\n

\"Apple<\/p>\n

Les classements ont un impact sur votre visibilit\u00e9 et votre CTR<\/h3>\n

De meilleurs avis sur TripAdvisor se traduiront par un meilleur classement sur Apple Maps. De plus, un score moyen d’avis plus \u00e9lev\u00e9 augmentera sans aucun doute votre taux de clics (CTR). <\/p>\n

 <\/p>\n

Comment faire figurer votre entreprise sur Apple Maps ? Le plan d’action en 2 \u00e9tapes <\/h2>\n

Si vous avez d\u00e9j\u00e0 optimis\u00e9 votre profil Google Business, l’\u00e9tape suivante consiste \u00e0 revendiquer votre emplacement sur Apple Business Connect.<\/p>\n

1. Faites v\u00e9rifier votre position sur Apple Maps<\/h3>\n

Il fonctionne un peu comme Google My Business, mais vous devez d’abord revendiquer votre marque avant de revendiquer votre lieu de travail.<\/p>\n

    \n
  1. Visite \u00e0 Apple Business Connect<\/a><\/li>\n
  2. Cr\u00e9ez votre “marque”.<\/li>\n
  3. R\u00e9clamez votre emplacement.<\/li>\n<\/ol>\n

    Remarque : dans l’id\u00e9al, c’est le propri\u00e9taire de l’entreprise qui doit cr\u00e9er l’entr\u00e9e dans la liste. Le transfert de propri\u00e9t\u00e9 \u00e0 l’avenir peut s’av\u00e9rer fastidieux. <\/p>\n

    2. Ressuscitez votre TripAdvisor<\/h3>\n

    Il n’est pas tr\u00e8s clair quand Apple Maps utilise des avis de tiers et quand il utilise ses propres avis. Consultez des entreprises similaires et regardez d’o\u00f9 viennent les avis. Si aucun de vos concurrents n’affiche d’\u00e9valuations TripAdvisor, vous pouvez probablement ignorer la cr\u00e9ation d’un profil TripAdvisor. Vous pouvez probablement ignorer la cr\u00e9ation d’un profil TripAdvisor. <\/p>\n

      \n
    1. R\u00e9clamez votre inscription sur TripAdvisor<\/a><\/li>\n
    2. Obtenir de (bonnes) critiques, ce qui est le plus difficile.<\/li>\n<\/ol>\n

      Et wuala.<\/p>\n

      Le bilan<\/h2>\n

      Google est-il toujours le roi de la recherche ? Oui. Mais ignorer Apple Maps, c’est comme laisser la porte arri\u00e8re de votre entreprise ferm\u00e9e \u00e0 cl\u00e9 alors que les clients frappent \u00e0 la porte. <\/p>\n

      Le trafic est peut-\u00eatre plus faible, mais l’intention est \u00e9lev\u00e9e et la concurrence est faible. En optimisant d\u00e8s aujourd’hui votre site pour le “pont TripAdvisor”, vous positionnez votre entreprise pour qu’elle soit la premi\u00e8re \u00e0 \u00eatre trouv\u00e9e par la prochaine g\u00e9n\u00e9ration d’utilisateurs d’iPhone et d’IA. <\/p>\n

      Vous avez besoin d’aide pour v\u00e9rifier votre pr\u00e9sence locale ? Contactez GRAAAF d\u00e8s aujourd’hui et assurons-nous que vous \u00eates visible partout o\u00f9 vos clients regardent. <\/p>\n","protected":false},"excerpt":{"rendered":"

      Saviez-vous que TripAdvisor peut encore \u00eatre utile en 2026 ? Je pensais que ce service \u00e9tait mort. Une relique des voyages de l’\u00e8re 2000. Qui l’utilise encore, n’est-ce pas ? Personnellement, je ne l’utilise plus depuis longtemps. Mais cela ne veut pas dire qu’il est inutile.<\/p>\n","protected":false},"author":1,"featured_media":12452,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[140],"tags":[209,141,208],"class_list":["post-12456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-et-communication","tag-apple-maps","tag-seo-fr","tag-seo-local"],"acf":[],"yoast_head":"\nLe (dernier ?) avantage de TripAdvisor pour une entreprise ? - Graaaf<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.graaaf.com\/fr\/blog\/tripadvisor-avantages-pour-les-entreprises\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le (dernier ?) avantage de TripAdvisor pour une entreprise ? - Graaaf\" \/>\n<meta property=\"og:description\" content=\"Saviez-vous que TripAdvisor peut encore \u00eatre utile en 2026 ? 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