Did you know TripAdvisor can still be useful in 2026? I thought this service was…
Is my brand visible on ChatGPT?
We are increasingly getting the following questions: Is my brand visible in ChatGPT ? Can…
Cheap personal website solutions (from CHF 30/year)
When you’re just starting out, or running a small company, investing thousands of Swiss Francs…
How to localise your product feeds in Shopify for Switzerland
If you’re running Google Shopping campaigns or Performance Max campaigns in Switzerland for your e-commerce…
Using Zapier AI Agents to optimise Google Ads conversion value
We recently helped a client solve a long-standing issue with lead quality and ad optimisation.…
How to promote your (small) business
At a family dinner, someone asked me if I could help a professional with his…
Google the frenemy?
These days, I often feel that a large part of my job is protecting my…
What is the best marketing channel to invest in?
Identifying which marketing options offer the best return on investment can often feel like navigating…
Define your Digital Communication Strategy
I published an article on how to start your online communication, for free. But the…
Website Ranking: What position do I have on Google?
On which position does my website rank? First, of course! I don’t need to optimize…