You’ve checked all the boxes. You have the website your designer built, you set up…
How much should a Swiss SME spend on Google Ads?
For many Swiss SMEs, starting with Google Ads or Meta Ads begins with a simple…
How to launch your digital communication, for free
If you are a small charity, a startup company or a music band starting your digital presence can be overwhelming. Where to start your digital communication.
The (last?) TripAdvisor advantage for a business?
Did you know TripAdvisor can still be useful in 2026? I thought this service was…
How to check if your brand is visible on ChatGPT?
We are increasingly getting the following questions: Is my brand visible in ChatGPT ? Can…
Cheap personal website solutions (from CHF 30/year)
When you’re just starting out, or running a small company, investing thousands of Swiss Francs…
How to localise your product feeds in Shopify for Switzerland
If you’re running Google Shopping campaigns or Performance Max campaigns in Switzerland for your e-commerce…
Using Zapier AI Agents to optimise Google Ads conversion value
We recently helped a client solve a long-standing issue with lead quality and ad optimisation.…
How to promote your (small) business
At a family dinner, someone asked me if I could help a professional with his…
Google the frenemy?
These days, I often feel that a large part of my job is protecting my…