Online marketing for watchmaking classes

Since their creation, we’ve helped Initium reach their audience through Adwords and Search Engine Optimization (SEO) campaigns.

Initium is a Swiss startup offering watchmaking courses in the Jura (Switzerland). They needed greater visibility for their brand. After analyzing their needs, we came up with an action list for improving their online marketing.

Client: Initium
Year: 2015 – today
Industry: Watchmaking

Our role

  • Acting as Digital Communication & Traffic Manager
  • Improving the ranking on specific keywords
  • Advising and implementing usability improvements on the website.
  • Implementing a newsletter tool


The results

First-place ranking on Google

With improvements to the website (both technical and content), we achieved the top-ranked position for the company’s most relevant keywords. We were also able to increase the company’s ranking on a number of other high-competition keywords, and we’re continuously working on further improvements.



Search Marketing campaigns

We also created Search Marketing campaigns. By tracking every action leading to a conversion (form submission, or clicks on the email address or phone number) we measured the effectiveness of every traffic source.


In addition, by continual reviewing our client’s ads and improving the quality of the traffic to their site (lower cost per click, lower bounce rate) we can ensure that the company’s media budget is spent wisely.



Facebook Advertising

We leveraged Facebook’s advertising capacities to drive relevant traffic to Initium’s website. Through continuous A/B testing on variations of their ads, we improved the clickthrough rate.