You’ve checked all the boxes. You have the website your designer built, you set up…
How much should a Swiss SME spend on Google Ads?
For many Swiss SMEs, starting with Google Ads or Meta Ads begins with a simple…
How to launch your digital communication, for free
If you are a small charity, a startup company or a music band starting your digital presence can be overwhelming. Where to start your digital communication.
The (last?) TripAdvisor advantage for a business?
Did you know TripAdvisor can still be useful in 2026? I thought this service was…
How to check if your brand is visible on ChatGPT?
We are increasingly getting the following questions: Is my brand visible in ChatGPT ? Can…
Cheap personal website solutions (from CHF 30/year)
When you’re just starting out, or running a small company, investing thousands of Swiss Francs…
How to localise your product feeds in Shopify for Switzerland
If you’re running Google Shopping campaigns or Performance Max campaigns in Switzerland for your e-commerce…
Using Zapier AI Agents to optimise Google Ads conversion value
We recently helped a client solve a long-standing issue with lead quality and ad optimisation.…
How to promote your (small) business
At a family dinner, someone asked me if I could help a professional with his…
Google the frenemy?
These days, I often feel that a large part of my job is protecting my…
What is the best marketing channel to invest in?
Identifying which marketing options offer the best return on investment can often feel like navigating…
How to build your brand online
You have a brand, a logo, a product, a website. Now what? How do you…
Define your Digital Communication Strategy
I published an article on how to start your online communication, for free. But the…
Website Ranking: What position do I have on Google?
On which position does my website rank? First, of course! I don’t need to optimize…
How to improve your Google Maps ranking
Previously I wrote an article about local.ch and it usefulness in your Digital Strategy. Turns…
How to remove spam traffic in Google Analytics
Usually, when I get access to a Google Analytics account, I quickly try to find…
Digital Stage 2015 – Insights on the Swiss Theaters Digital Landscape
Ten years ago I coded the first version of a Swiss theater. At that time,…
Linkedin SEO optimization – How to rank high for your Keyword?
Actually I have no tips which work for you here! Sorry but instead I would like to receive your tips and feedbacks. Still, I’ll share my experience with you.